Lemon Chic
Editorial and Art Direction.

Lemon Chic is one of the most exclusive fashion boutiques located in the heart of San Pedro Garza García. The boutique is known for its unique and trendy sense of style.
With more than 10 years leading the fashion industry in Monterrey, they wanted to have a fresh-new campaign that enhanced their ideal brand’s personality.

In collaboration with the talented photographer Juan Hdz. (www.hdzjuan.com), we created the Spring-Summer 2016 campaign. Our main purpose was to redesign Lemon Chic’s social media behaviour and this campaign’s look books.