Individual Union is a new sportswear brand aimed at raising the world’s awareness about being overweight.
The client came to us seeking an energetic and modern identity with a strong foundation to compete with international brands, without compromising its purpose.
The name Individual Union was created with the idea of grouping individuals to reach a common goal. We used this strong message to create the slogan “Individual actions create a world wide union.”
Our creative solution makes use of bright neon colors that relate directly to the sports world. The word mark uses sans-serif typeface to keep reinforcing this relationship, accompanied by a torch inspired monogram.